Peanuts&Monkeys presents the advantages of driving a PHEV
The Mitsubishi Outlander PHEV is the first plug-in hybrid 4×4 on the market. A car that in electric mode does not emit CO2 and therefore enjoys two great benefits: on the one hand, it is excluded from paying in the green and blue parking zones, and on the other hand, it has free access to the BUS-VAO lane, until now limited to cars with two or more occupants and buses.
To communicate these advantages, “the evolutionary agency” has launched an outdoor campaign in which it “plays a guessing game” with drivers. Thus, two messages have been launched: GUESS IN WHICH ZONE I DON’T PAY FOR PARKING, with a green and blue color code easily decipherable by drivers, and GUESS IN WHICH LANE I HAVE FREE ACCESS, with an iconography specific to this alternative route.
The campaign will have visibility on conventional and digital billboards near parking areas and BUS-VAO, as well as presence in prime time radio programs with spots and mentions.