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Peanuts&Monkeys recycles mythical perfume ads for Ecovidrio

To celebrate May 17, World Recycling Day, the evolutionary agency has created a perfume for Ecovidrio: “Vitrüm. The essence of recycling”.


A fragrance, in the shape of Ecovidrio’s classic green igloos, of which 10,000 units have been produced and will be distributed free of charge through the website


Historically, all Ecovidrio’s campaigns have focused on the recycling of beverage containers, and this is the first time that it has invited the recycling of perfume and cosmetics containers, most of which are made of glass.


To launch the perfume, P&M has recycled three classic perfume ads: Solo by Loewe, Le Male by Jean Paul Gaultier and Jacq’s. The spots have been reinterpreted by Carlos Baute, Laura Sánchez, David Ascanio and Adriana Abenia.


The perfume was presented on World Recycling Day to journalists and bloggers at El Corte Inglés, a leading perfume retailer for 75 years. In addition, an agreement has been signed for perfume sales clerks to inform customers that perfume glass is also recycled.


This advertising action has been led by the marketing team of Ecovidrio by Borja Martiarena, Estefanía Ruíz, Mariona Cruz and Pablo España. Mario Sánchez del Real, Teresa Marcos, Rami Ituero and Nieves Gil, among others, participated on behalf of Peanuts&Monkeys.