Peanuts&Monkeys reveals the beauty secrets of el Corte Inglés
The evolutionary agency presents its first campaign for the beauty department of the firm
Twice a year, El Corte Inglés runs a campaign in its beauty department offering discounts and exclusive services to its customers. This year, their objective was to carry out a surprising action that would give prominence to the centers and the collaborating brands at the same time.
Peanuts&Monkeys has been the agency in charge of developing this campaign in which everything has revolved around revealing the Beauty Secrets of El Corte Inglés.
To publicize this promotion, “Secret Boxes” were created; 140,000 boxes were distributed in more than 90 El Corte Inglés stores throughout the country. These boxes contained either generic information related to the promotion or exclusive products, discounts and services to be redeemed at the stands of each participating brand.
In addition, 20 Secret Corners were created in the main El Corte Inglés centers where different professionals offered exclusive beauty treatments for customers.
Joaquín Cobos, Ana Rega and Paula Delgado participated in this campaign as account team, the creative team integrated by Mario Sánchez del Real, Lía García, Pedro Valdecantos and Juan Miguel and Álvaro Rossignoli in production.