BACKGROUND

The vehicles in Mitsubishi’s SUV range differ from the rest in one thing: they are not urban cars with 4×4 aesthetics, on the contrary, thanks to the brand’s heritage, they have an undeniable off-road heritage.

NEED

To publicize this range, Mitsubishi asked us to create a piece that would convey to the public the off-road essence of its vehicles in an evocative way.

PROPOSAL

To this end, we created an audiovisual piece in which we present Origen Todoterreno, a reflection on the importance of knowing where we come from in order to get where we want to go.