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Wedges Origin All-Terrain

BACKGROUND

Many car brands have SUV-type cars among their offerings. However, only Mitsubishi can boast of being an expert brand in SUVs, and of applying all that experience to design its SUV range.

NEED

Mitsubishi asked us to develop a series of radio spots that would convey the “Origin Off-Road” concept in a way that would appeal to the public.

PROPOSAL

When you are proud of your origins, it shows. For this reason, our wedges starred people unable to hide their pride in coming from where they come from.

 

Mitsubishi Crossover Off-Road Origin – Grandparents

 

Mitsubishi Crossover Off-Road Origin – Mother

 

Mitsubishi Crossover Off-Road Origin – Father

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Client:

Mitsubishi Motors

Category:
Date:

Premios

SMILE FESTIVAL Awards 2017