Many car brands have SUV-type cars among their offerings. However, only Mitsubishi can boast of being an expert brand in SUVs, and of applying all that experience to design its SUV range.
Mitsubishi asked us to develop a series of radio spots that would convey the “Origin Off-Road” concept in a way that would appeal to the public.
When you are proud of your origins, it shows. For this reason, our wedges starred people unable to hide their pride in coming from where they come from.