The Mitsubishi ASX, the brand’s SUV, had been presented to the world under the concept Twist Your World, because it is a car suitable only for those who want to be different and daring, who are willing to turn their world upside down.
To carry out a new campaign under the Twist Your World concept, conveying the values of robustness, sportiness and quality of the Mitsubishi ASX.
We are all much more than what we show, just like an ASX. And to prove it, we wanted to surprise the audience by telling them that Javier Gómez Noya, five-time triathlon world champion, is much more than a great athlete.
But to give our world an even bigger twist, we introduced another well-known character into the spot: the singer Loquillo.