ACCIONA, a leading group in sustainable infrastructure and renewable energy projects, asked us to carry out a special action on the occasion of World Environment Day.
To carry out an eye-catching action that reflected the brand’s commitment to the environment and combined all the brand’s values: technology, innovation and sustainability.
We came up with Concierto en Sol Sostenible, the first concert born from nature. We transformed natural elements into musical instruments using synthesizer plates, making plants, trunks and water reproduce the sound of real instruments. Once the instruments were created, an orchestra played with them the Radetzky March by Johann Strauss Sr.
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