BACKGROUND

Mitsubishi has an SUV range that includes the Outlander, Outlander PHEV and ASX models, cars associated with freedom, nature and reliability.

NEED

The brand asked us to present the Mitsubishi SUV family, highlighting the Outlander PHEV model.

PROPOSAL

Mitsubishi’s biggest point of differentiation from its competitors is its roots: the brand has created its SUV models based on its experience in the design of off-road vehicles.
Highlighting these roots, and taking advantage of the 25th anniversary of the famous Mitsubishi spot starring Pastor Jesús García Velasco, we decided to remake the ad. This time, the piece would be starring a cow keeper and we would highlight the Outlander PHEV’s main advantage: it is the first plug-in hybrid SUV on the market.