BACKGROUND

In 2016, Javier Gómez Noya, five-time Triathlon World Champion and sponsored by Mitsubishi Motors, was to receive the most important sports award in our country: the Princess of Asturias Award for Sports.

NEED

Mitsubishi wanted to congratulate Gómez Noya in an original and notorious way for this great achievement.

PROPOSAL

As on every special occasion, Mitsubishi would be by the side of its sponsored partner, helping them prepare for the big day of prize collection. And what better way to prepare than by doing something Gómez Noya is more than used to?
With “The other training” we prepare the athlete for the collection of the award, practicing with him all the necessary gestures of protocol for the occasion.

RESULTS

• More than 2,000,000 impressions on social networks.
• 50,000 interactions.
• News and diffusion in numerous media.