BACKGROUND

On July 17, Disney-Pixar released its new movie; DEL REVÉS. The film presents a surprising insight into the emotions that live in the head of a 12-year-old girl facing major changes.

These emotions are represented through five characters: Joy, Sadness, Anger, Disgust and Fear.

PROBLEM

How do you write a film review for a film that deals with emotions?

SOLUTION

A special screening of the film was organized with three experts on parent-child relationships to provide the first 100% objective film review. This time we didn’t need them to express their opinion about the film in words. Their emotions would speak for them objectively.

The pass was attended by the following participants:

• Luis Muiño, a prestigious psychologist and writer.
• Susana García, a “mom-blogger” with more than 60,000 followers on social networks.
• Rush Smith, a young youtuber who started out recording videos for his mother and now has over 200,000 subscribers.

To find out in detail what was going on in their brains while they watched DEL REVÉS, they were monitored during the screening with the most advanced neurotechnology for measuring emotions. The results were analyzed and yielded surprising data.

On average, the percentage of joy felt by study participants watching the film was 80%. In Susana’s case, the percentage of sadness was higher than in the rest of her peers due to the Mirror Neurons, responsible for empathy, which are much more active in women.

This Disney-Pixar initiative could be the beginning of a new form of “real-time” film criticism.