BACKGROUND

In early 2016, Disney was to release Zotropolis, a new film aimed at both children and adults.

NEED

To make the new film known to the general public, in an original and attractive way.

PROPOSAL

The film is set in Zootrópolis, a modern metropolis where all kinds of animals live together. But every self-respecting city should have a weather report.

For this reason, we created “The Weather in Zootrópolis”, with the help of Roberto Brasero, the well-known weatherman, who was in charge of informing about all the existing climates in Zootrópolis and introducing the film in all the salons of the country.