BACKGROUND

In December 2015, Disney releases the new Star Wars film, “The Force Awakens.”

NEED

Star Wars: The Force Awakens is not a movie like any other, so it couldn’t be promoted in just any old way.

PROPOSAL

There is a very characteristic element in the whole saga: the helmets. Therefore, we proposed to our client The Walt Disney Studios an exhibition, at street level and spread throughout Madrid, which would house eight giant replicas of Star Wars helmets, four of them belonging to the previous films of the saga, and four others to a preview of the seventh installment.

RESULTS

• A total of 10.5 million impressions on social networks
• 1,657,000 views of Face The Force’s audiovisual content
• More than 215,000 interactions on Facebook and Twitter
• Unique reach of more than 1 million people
• More than 10,000 mentions on Twitter through the hashtag.
• More than 20,000 unique sessions on the official site
• Minimum stay on the official site of 3:02 minutes