The Monocle

And you, do you enrich or enrich?

June 9, 2015

The Monocle

Article by Mario Sánchez del Real for Anuncios. Spring is always a time of change, not so much in terms of politics, but rather in terms of finding a moment to reflect on what we do, how and why we do

Forward or backward?

November 21, 2014

The Monocle

On this occasion, a reasonable doubt arises as to whether we have taken advantage of the initial pull of the Internet revolution in advertising life. My opinion is no. Neither the agencies nor the advertising brands we work for have

Emotions

October 10, 2014

The Monocle

Driven by the curiosity that characterizes those of us who are somewhat geeks of the technologywe turn to the Everis Foundation to the presentation of a device that could change the way advertising is tested:

Big Data Forever

October 8, 2014

The Monocle

The term big data is something that all professionals working in the digital world have to get used to, because even though it may seem like a trend, it is something that seems to be here to stay. I myself

Sports sponsorship; by Mario Sanchez del Real

October 6, 2014

The Monocle

Talking about the weather once the hurricane has passed is easy, and despite the possibility of falling into the easy criticism after the debacle, I will talk about the dreamed sporting successes turned into advertising and marketing failures. In fact, it

Peanuts&Monkeys – La agencia evolucionaria.

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